We need tools to grow
Public relations can be hard to navigate! Public relations tools are very useful in getting things done. Information on anything public relations related will be listed here. There is already a lot of information for you here ready to go. So this way you don’t have to start from scratch.
The Public Relations Toolkit and resource annexes are a complete kit of easy to use media products that can be tailored to promote your American Legion post, unit or squadron activities during the course of the year.
From writing a news release to planning a major community event, the Public Relations Toolkit will help you get the job done.
Annex A – Press Kit
Annex B – Releases and Advisories
Awards
Holidays
Issues
Media Advisories
- Boys State Select
- Flag Day Interviews
- Veterans Day Activities
- Veterans Day Interviews
- Veterans Service Day
Post Events
Youth Programs
Annex C – Proclamations
Annex D – Message Points
- Americanism
- CFA
- Children and Youth
- Economic
- Foreign Relations
- Membership
- National Emergency Fund
- National Security
- Sons of the American Legion
- Veterans Affairs and Rehabilitation
Annex E – Information Campaigns
Annex F – Radio PSA Copy
- American Values – 60 seconds
- Heroes To Hometowns – 30 seconds
- Local Event Heroes To Hometowns – 60 seconds
- Local Event Memorial Day Celebration – 60 seconds
- Local Youth Programs – 30 seconds
- Local Youth Programs One – 60 seconds
- Local Youth Programs Two – 60 seconds
- Membership – 60 seconds
- Membership-Been There Before – 30 seconds
- Membership-Support The Troops – 30 seconds
- Membership-We\’re The Largest – 30 seconds
- Need A Lift – 60 seconds
- Post Community Support – 60 seconds
- Service Officers – 30 seconds
- Service Officers – 60 seconds
- Service Officers Two – 30 seconds
- Veterans Assistance – 30 seconds
- Veterans Assistance Two – 30 seconds
- Working Every Day – 15 seconds
- Working Hard For America – 15 seconds
- Working Throughout The State – 15 seconds
- Youth Programs – 60 seconds
Annex G – Radio Spots
Patriotic Holiday Radio
- Armed Forces Day – 15 Seconds
- Armed Forces Day – 30 Seconds
- Flag Day – 15 Seconds
- Flag Day – 30 Seconds
- July 4th – 15 Seconds
- July 4th – 30 Seconds
- Memorial Day – 15 Seconds
- Memorial Day – 30 Seconds
- Veterans Day – 15 Seconds
- Veterans Day – 30 Seconds
Powerful Force Radio – With Tag
- 4 Pillars – 30 seconds
- 4 Pillars – 60 seconds
- Americanism – 30 seconds
- Americanism – 60 seconds
- Family – 30 seconds
- Family – 60 seconds
- Unemployment Contact – 30 seconds
- Unemployment Contact – 60 seconds
- Unemployment Deserve Better – 30 seconds
- Unemployment Deserve Better – 60 seconds
- Veterans – 30 seconds
- Veterans – 60 seconds
- Youth – 30 seconds
- Youth – 60 seconds
Powerful Force Radio – No Tag Local
- 4 Pillars – 30 seconds
- 4 Pillars – 60 seconds
- Americanism – 30 seconds
- Americanism – 60 seconds
- Family – 30 seconds
- Family – 60 seconds
- Veterans – 30 seconds
- Veterans – 60 seconds
- Youth – 30 seconds
- Youth – 60 seconds
Honor Veterans Radio Spots
- Honor Veterans 60 sec (no tag)
- Military Families 30 sec (no tag)
- Military Families 60 sec (no tag)
- Veterans Unemployment 30 sec (no tag)
- Veterans Unemployment 60 sec (no tag)
- Women Veterans 30 sec (no tag)
- Women Veterans 60 sec (no tag)
- Wounded Warriors 30 sec (no tag)
- Wounded Warriors 60 sec (no tag)
- Honor Veterans 60 sec (tag)
- Honor Veterans 15 sec (tag)
- Military Families 30 sec (tag)
- Military Families 60 sec (tag)
- Veterans Unemployment 30 sec (tag)
- Veterans Unemployment 60 sec (tag)
- Women Veterans 30 sec (tag)
- Women Veterans 60 sec (tag)
- Wounded Warriors 30 sec (tag)
- Wounded Warriors 60 sec (tag)
Annex H – Television Spots
- Active Duty Membership – 30 seconds
- Americanism – 30 seconds
- Family – 30 seconds
- History – 30 seconds
- Legacy Fund – 30 seconds
- Oratorical – 60 seconds
- Pillars – 30 seconds
- Veterans – 30 seconds
- Vision – 60 seconds
- Why I Belong – Membership – 30 seconds
- Youth – 30 seconds
Annex I – Videos
Honor Veterans Videos
Annex J – Training Materials
Media Training DVD
- Module 1 – Using Message Points
- Module 2 – Media Specific Techniques
- Module 3 – Difficult Questions
- Module 4 – Summary
Power Points
Videos
Annex K – Posters & Billboards
- 4 Pillars – Advocacy Poster
- 4 Pillars – Leadership Poster
- 4 Pillars – Vision Poster
- Military Experience Poster
- Billboard 1
- Billboard 2
- Billboard 3
Annex L – Publications/Handouts
- A Day To Remember Guide
- Blue Star Salute
- Disaster Preparedness Guide
- Guide to Post Training
- Legiontown – Booklet
- Legiontown – Campaign Guide
- Operation Outreach
- Veterans Service Days
Annex M – Legion Ad Slicks
Editable Print Ads
- Ad 1 – 4 Pillars
- Ad 2 – Legion Family
- Ad 3 – Veterans
- Ad 4 – Youth
- Ad 5 – Americanism
- Ad 7 – Defense
Cropped Editable Print Ads
- Ad 1 – 4 Pillars
- Ad 2 – Legion Family
- Ad 3 – Veterans
- Ad 4 – Youth
- Ad 5 – Americanism
- Ad 6 – Defense
Flyers
- Flyer 1 – 4 Pillars
- Flyer 2 – Family
- Flyer 3 – Veterans
- Flyer 4 – Youth
- Flyer 5 – Americanism
- Flyer 6 – Defense
Standard Print Ads
- Ad 1 – 4 Pillars
- Ad 2 – Legion Family
- Ad 3 – Veterans
- Ad 4 – Youth
- Ad 5 – Americanism
- Ad 6 – Defense
Cropped
- Ad 1 – 4 Pillars
- Ad 2 – Legion Family
- Ad 3 – Veterans
- Ad 4 – Youth
- Ad 5 – Americanism
- Ad 6 – Defense
Web Ads
Annex N – USAA Media Products
Logos
- USAA Logo Black
- USAA Logo Black RGB
- USAA Logo New Blue_CMYK
- USAA Logo New Blue_RGB
- USAA Logo White_CMYK
- USAA SigLock Black 300dpi
- USAA SigLock White 300dpi
- USAA SigLock Blue 300dpi
- USAA SigLock RGB Black 300dpi
- USAA SigLock RGB Blue 300dpi
Mission Your Money
- Avoid Fraud
- Career Status Bonus
- Emergency Fund
- Fiscal Budget
- Hazard Duty Pay
- Hero Act
- Retirement Savings
- Save Where You Can
- Saving Deposit Program
